The main lines of activity:
- Designing of the advertizing product;
- Selection of the photo-, video materials and multimedia for the designing of advertizing production;
- Designing of the mock-ups of the different kinds of advertizing
Qualification:
Advertising man
Time of study
Full-time tuition
on the basis of 9 school years – 3 years 10 months
Correspondence courses
on the basis of 11 school years - 3 years 10 months
Review of our students about the specialty:
Skorobogatova Alexandra, group 381
I’ve chosen the specialty “Advertising and PR”, because I think it’s very interesting, suitable to my nature. We have many interesting lessons that demand creative approach and relation: outlook, painting, composition, chromatics, designing programs of making commercials, booklets and other advertizing production. During the summer open air practice I’ve learned to paint much better. Now I can paint any building without rule. I can use camera, choose better foreshortening. Of course, I’ d like to continue my study, but I think I’ll study on correspondence courses. Actually my specialty is rather useful – even to choose the colour of the wallpaper in my room!
Future prospects
College graduates of the specialty “Advertising and PR” is ready to the professional activity as advertising man directed on the making of advertisement with an account of the consumer demand at the enterprises
Our college graduates will become proficient in:
- technical carrying out of the original or certain elements of the promotional products’ designing; the creation of the advertising slogans; choice and using instruments, equipments, materials, photo, video and multimedia for the making of a model of the object on the technical level;
- designing of the promotional products: making of the styling of the advertisement, making of the author’s advertising advertisement; making of the author’s advertising projects; realization of the project; creation of the brand image advertising;
- creation of the advertising slogans, house style of the promotional products; making of the sketches of the advertisement’s model;
- using of the psychological methods of the influence through the form, colour, word combination on spectators; and also using of norm and information literature to choose the best solution of the main formative and finishing agents and details of the attribute of the advertisement.
- Making of the layouts of the different advertisements using multimedia;
- Accomplishment of the follow-on for the realization of the advertising idea, making of radio, television and print advertising
- Using of the information processing technology for the solution of the professional problems, programs of the advertisement designing and making of the promotional products.